You should write a short essay entitled On the Importance era Name.
　　写作导航
　　1．人们对名称的重要性有分歧，
　　2．有些人认为名称只是一个符号，而有人认为名称很重要，
　　3．提出自己的想法。
　　范文与译文

On the Importance of a Name

　　Sometimes people ponder for months just to think of a good name for their children or for their businesses. Does a nice name really promise a glorious future? People's opinions differ greatly over this issue.
　　Some believe a name is no more than a Sign. It serves its purpose perfectly as long as it is used conveniently by others. However, others argue that a name has a magic power as to alter people's impression on and attitude towards the named. One compelling argument involves the renaming of some Chinese Laozihao (old domestic brands). Facing the would-be increasingly bleak business situation last year, six Chinese old brands decided to give themselves new English names. Compared with their old English names, the new ones have given 　　prominence to the history of the brands. Therefore, with a new international appearance, the traditional brands have made themselves more popular with customers both at home and abroad.
　　As far as I'm concerned, to a certain degree, a name does create a vivid image in people's mind, resulting either in fondness or dislike. Thus, people should always be serious at choosing names.

　　关于名称的重要性
　　有时人们深思几个月只是想为自己的孩子或他们的企业取一个很好的名字。一个好听的名字真的能够带来辉煌的未来吗?人们的看法在这个问题上分歧很大。
　　有些人认为一个名字只不过是一个符号而已。只要名字能够方便他人使用，就完全可以了。 然而，其他人认为，名称中有一种神奇的力量，可以改变人们对事物的印象和态度。一个令人信服的理由是一些中国的老字号(老国产品牌)的重新命名。去年，在面临日益黯淡的业务状况时，六家中国老字号品牌决定给自己新的英文名称。与他们的旧英文名称相比，新的名称都突出了品牌的历史。因此，有着新的国际形象的传统品牌在国内外都更受客户的欢迎。
　　就我而言，在一定程度上，名字的确在人们的心目中创造了一个生动的形象，进而让人们产生喜爱或厌恶之情。因此，人们对选择名称应该永远慎重。