Could smart watches make your sales teams or service agents more responsive to customer needs?

智能手表能让你的销售或客服团队更敏锐地把握客户需求吗？

Many businesses taking a chance on wearable technologies believe the answer to that question is “Yes,” suggests acorporate adoption study conducted by Salesforce in the weeks leading up to the Apple Watch release.

在苹果手表发售的前一周，客户关系管理公司Salesforce就企业对这款产品的接受度进行了一项研究，最终发现许多把赌注押在可穿戴技术上的企业都作出了肯定回答。

More than one-third of the roughly 1,400 respondents already use wearable technologies on the job. A large majority (86%) plan to invest more in applications for smart watches, lanyards, bracelets, and eyewear over the next year.

在大约1400名受访者中，超过三分之一已经开始在工作中使用可穿戴技术。绝大部分受访者（86%）都计划在明年花更多钱来购买智能手表、系带、手链和眼镜。

Not surprisingly, watches are getting most of the attention, with almost half the survey respondents suggesting they’ll have the biggest impact within corporate settings. Among the most anticipated usage scenarios: real-time access to customer information, instruction guides for field service teams, real-time alerts about everything from pricing changes to average call-center wait times, and training materials.

手表受到了最多的关注，这点并不令人意外。近半数受访者表示，它们将对工作环境产生极大的影响。包括实时获得顾客信息；指导现场维修人员；实时警示价格变动、呼叫中心平均等待时间等重要信息；提供培训资料等。

“Think of this, in the case of retail, I’m a manager or service worker. Now, I can make sure everyone who walks into the store gets a personalized experience,” said Lindsey Irvine, global director of strategic partnerships for Salesforce, which will have its first Apple Watch application available Friday when the first orders make it to customers’ wrists. “[These devices] can give you the right intelligence and predictive information you need, at the time you need it.”

Salesforce公司全球战略合作伙伴关系主管林赛o欧文表示：“可以想想它在销售中的作用，假设我是一名经理或服务人员。现在，我可以确保每位进店的顾客都能得到定制化的体验。在你需要的时候，这些设备可以给你提供合适的情报和你所需的预测信息。” Salesforce的第一款苹果手表应用将在该产品开售时同步上线。

In short, wearables could be an invaluable tool for creating happy customers. “Data intelligence derived from wearables allows employees to know their customer’s behavior and patterns in advance, to better serve and know them in that micro-moment,” said Eric Berridge, CEO of Bluewolf, a marketing and sales consulting company that works closely with Salesforce, Marketo and Oracle. “Wearables allow enterprises to optimize this. The interface is on the body, rather than in pockets and bags where opportunities might be missed.”

简而言之，可穿戴设备可以成为让客户满意的超级工具。营销和销售咨询公司Bluewolf的首席执行官埃里克o贝里奇表示：“来自可穿戴设备的数据情报可以让员工提前得知顾客的行为模式，只需一刹那，就能更好地服务和了解顾客。可穿戴设备让企业得以优化自己的服务。它的界面就带在身上，而不是放在不易被注意到的口袋或提包里。”该公司与Salesforce、Marketo和甲骨文公司有密切合作关系。

Digital badges and “lanyards” such as the Nymi heart-monitoring device beat out eyewear (although only slightly) as the second most active area of interest. (Fitness bands were categorized separately.) These sorts of devices are being considered for applications such as access control for office buildings or hotel rooms, or as the payment conduit in resorts or theme parks. Disney’s MagicBands, which are RFID-enabled wristbands, are great example of a system that’s already up and running.

数码胸卡和“系带”，比如Nymi的心率监测设备，超过了眼镜，成为人们第二感兴趣的领域，尽管优势十分微弱。（健康腕带被单独分为一类。）人们正打算将这类设备当作进入办公室大楼或酒店房间的权限卡，或是度假地和主题公园的支付途径。迪斯尼公司的无线射频识别腕带MagicBands，就是一个已经开始运转的优秀系统。