She said: 'I didn't notice his eyebrows initially.
她说：“起初，我没怎么注意到它的眉毛。”

'He had about 800 followers at first - but in February someone posted his photo on Reddit and he blew up overnight - I woke up with 1600 followers.
“刚开始，它有大约800名粉丝——但是二月份的时候，有人将它的照片发布在红迪网（Reddit）上，它就一夜爆红了——我早上起来，看到粉丝增加至1600名。”

'From there we made a Facebook and all other social media accounts.
“从那开始，我们就为萨姆开设了脸书和其它社交媒体的账号。”

'I find it baffling that a cat is this famous and that people care about him this much.'
我觉得奇妙，一只猫会如此出名，人们对它会如此关注。”

Amanda posts pictures to Sam's account every two days, but spends most of her day keeping up with all of his fans.
每隔一天，阿曼达就上传一些照片到萨姆的账户上，但她每天大部分时间都用在和粉丝沟通上面。

But the effort she puts into her pet's social media has paid off - and she has bigger plans for Sam's future, including merchandise.
但是，她在这只宠物的社交账户上所做的努力也获得了回报——她对萨姆的未来也有了更宏大的计划，比如“小囧猫”周边商品。

Amanda said: 'Sam's fame is definitely growing - he has a lot of potential to branch out.
阿曼达说：“萨姆正声名鹊起——它有很大的发展潜力。”

'Eventually we'll sell Sam merchandise, because I know many people do like having cute little mugs, Sam mugs, or posters, t-shirts.
“最终我们会售卖‘小囧猫’产品，因为我知道有许多人真的很喜欢可爱的小杯子——‘小囧猫’杯子，或者海报和T恤衫。”

'Down the line that will be a thing. Right now we're trying to share him in a free way.'
“未来这会成为现实。但现在我们正努力用免费方式推广它。”

Vocabulary
moggy：猫
expressive：传神的
niche：凹处，浅洞
blinders：眼罩
merchandise：商品
down the line：未来