It’s 7 am, but Li Jun, a 2013 graduate in international economics and trade from Hubei University, is already dressed in a suit and on his way to work. Li looks no different to other graduates, but the 23-year-old is already the CEO of a plant wall (see box) company that makes 2 million yuan in profits a year.

      清晨7点，湖北大学国际经济与贸易专业的2013届毕业生李俊便已经西装革履，走在上班的路上了。尽管看上去与其他毕业生并无二致，但23岁的他已是一家年盈利达200万的绿植公司的CEO了。

      Li set up his company in early 2012 when he was still in college. With ambitions to start his own business, Li had already begun making preparations when he started university. He has been successful because he chose the right start-up direction, built an effective team and obtained an independent technology.

      2012年年初，还在读大学的李俊创办了自己的公司。怀揣着创业的梦想，他在踏入大学那一刻起便已开始积极筹备了。他的成功之道在于选择了正确的创业方向、组建了一支高效的团队并持有自主技术。

      Early bird with lots of ambition

      雄心勃勃的“早起之鸟”

      Coming from a family with little fortune, Li never concealed his ultimate career goal - setting up a business and making lots of money.

      李俊出身于一个并不富裕的家庭，他始终不放弃自己的终极职业目标—创业致富。

      With this in mind, he looked into different businesses while he was at university.

      怀揣着这个梦想，他在大学期间考察了不同的行业。

      “I once worked in six part-time jobs after school in exchange for 50,000 yuan. I believed that as long as I kept preparing, I would have a chance to start my own business,” he says.

      他说：“我曾经在课余时间同时做六份兼职，赚得5万元。我坚信，只要做好充分准备，终有一天我会创办自己的公司。”

      Despite putting so much effort into part-time jobs, Li didn’t abandon his studies. Instead, he made the most of the economics and trade courses to equip himself with knowledge that is essential for a business manager.

      尽管李俊花很大精力去做兼职，但他并未放弃学业。相反，他充分利用课堂上学到的经贸知识来武装自己，从而为做老板打了下坚实基础。

      Competitive differentiation, SWOT (strengths, weaknesses, opportunities, threats) analyses, and Maslow’s hierarchy of needs - what seemed incomprehensible to most students became part of Li’s everyday life.

      差异化竞争、SWOT（优势、弱势、机会、威胁）分析法和马斯洛需求层次理论——这些令大多数学生头疼不已的课题，现在却成为李俊每天的生活内容。

      He even regarded Yu Minhong, founder and CEO of New Oriental Education and Technology Group and other well-known entrepreneurs’ biographies as bedtime reading.

      他甚至将新东方创始人兼CEO俞敏洪(微博)以及其他一些知名企业家的自传作为自己的床头读物。

      Finding the right idea

      寻求最佳的创业理念

      The success of a business depends on the idea behind it. Li wasn’t sure about what he would do, until he discovered a business opportunity in building plant walls.